Food and beverage marketing to children: Changing the trend

We all want what’s best for our children—especially when it comes to their health and nutrition. So, why is keeping junk food out of the house so difficult? Where are children learning about the food they eat and the beverages they drink? Did you know children are being marketed to on a daily basis?

As parents, avoiding advertising and marketing for children and youth can be surprisingly difficult. Marketing is everywhere: television, video games, online, in movies, endorsed by characters and celebrities, and even on packages and labeling of products.

Marketing to children

What is marketing?

By its very nature, marketing is designed to persuade people into purchasing a product or service. For influential young minds, this persuasion can lead to unhealthy food and beverage choices.

Food and beverage marketing to children

Healthy food and beverage choices start in childhood, and unfortunately children learn a lot about both through marketing.

Every time a child turns on the television they are exposed to a variety of marketing messages. Before the age of five, most children can’t tell the difference between an advertisement and a television show.  Manufacturers and big brands recognize how easily influenced children and youth can be, and invest a lot of money to create marketing messages they feel will influence a child’s dietary decisions.

If a child sees a marketing message for a particular beverage a child will, more than likely, ask their parents if they can have that particular beverage—healthy or not.

Ottawa Public Health is working hard to help parents and their children learn the difference between healthy dietary choices and marketing ploys. Armed with the right knowledge and resources, parents and children will be able to make healthier and more informed dietary choices.

Eating healthy - marketing food and beverages to children

What can parents do to help change the marketing trend?

Parents need to do their research on products and read food labels. Just because something says it is 100% natural does not mean it is made with natural ingredients. Eat fresh foods as much as possible, and when shopping for packaged goods, look for products that have reduced salt or sugar and no trans fats.

Parents can also help educate their children on what marketing means and help their children differentiate between learning something new and trying to be convinced to buy something.

It can be hard to say to no to junk food, but teaching moderation and offering alternative, healthier options is a step in the right direction.

Food and beverage marketing to children

Marketing regulations

With growing obesity rates in children, it has become the mission of public health organizations to create stricter policies and regulations concerning the marketing of food and beverages to children and youth.

In Canada, the Federal government is constantly working to introduce restrictions on the marketing of unhealthy food and beverages to children and youth. These regulations include improving the information found on food labels.

The province of Quebec has already banned commercial advertisements specifically directed at children under the age of 13. Since this change, Quebec is the highest consumer of fruits and vegetables and has the lowest obesity rates for children between the ages of six and eleven.

To find out more information on how marketing influences the dietary choices of children and youth, and what steps are being taken to change these practices, visit Ottawa Public Health online.

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Disclaimer: This blog post is sponsored by the City of Ottawa (Ottawa Public Health).

Sweetener Swap: 5 Alternatives to Sugar

It’s so easy to reach for that sweet, inexpensive, white stuff when you’re mixing up a batch of chocolate chip cookies. White sugar is delicious! And no matter how healthy we become (some days… after many, many attempts), we will still prefer the taste of white sugar in our treats.

As parents, we can either accept sugar defeat, or we can try using a few healthier alternatives at home to drastically cut down the amount of sugar our family is consuming.

Photo courtesy of StockSnap

Photo courtesy of StockSnap

Here are 5 sweetener alternatives and the best ways to use them:

Honey

An obvious choice but hey, what other sweetener on the planet has enzymes, minerals, vitamins, amino acids and antioxidants galore, and is good for combating seasonal allergies and protecting your digestive system? I use honey in my kid’s treats a lot! Honey can be pricey to bake with, but it’s best not to heat raw honey to retain its incredible health benefits. Use it in ready to eat treats, such as drizzled on yoghurt, porridge, or toast with nut/seed butter, homemade lemonade and salad dressing.

Maple Syrup

Another sweetener choice is maple syrup. It also contains plenty of antioxidants and minerals like zinc, manganese, potassium, and calcium. It can be quite affordable too if you stock up at one of Ottawa’s farmers markets in-season. Whereas honey is best eaten raw, maple syrup is awesome in any way including baked goods, homemade granola, glazes for roast vegetables or BBQ ribs.

Ripe Bananas / Apples / Pears

You can’t go wrong with adding fruit. Diced or pureed, fruit adds a lovely aroma to baking and produces incredible moisture. Not to mention it’s just about the healthiest way to go. What better way to use up that spotty brown banana and half-wrinkled apple that your kid forgot in his lunchbox over the weekend? Sweeten smoothies, muffins, pancakes, homemade popsicles…get creative!

Photo by  Jennifer Pallian

Coconut Sugar

Before you say ‘I’m healthy, but not that healthy’, try coconut sugar in your coffee. It has a slight caramel flavour like brown sugar and no, it doesn’t taste like coconut. It’s another sweetener that is packed with awesome nutritional benefits and has a low glycemic index. Use it just like sugar in your coffee, tea, sweet bread, cookies or add a touch to your tomato sauce.

Dates

Don’t pass this one by. Dates pack a HUGE nutritional punch and can save your baking without compromising taste. Psst, moms... they help you metabolize proteins, fats, and carbs. Really! Quickly soak and finely chop dates (or blitz with a few tablespoons of soaking liquid), and add them in the same ratio as sugar to sweeten your baked goods. They are wonderful in your favourite baked treats, added to oatmeal or yoghurt, and as snacks for your kids and babies!

It’s hard to give up sugar, perhaps it’s unavoidable, but it’s not as hard as it seems to swap it out. Give these alternative sweeteners a try and you may find that one or all of them will work wonders in cutting down your consumption of sugar. Your kiddos likely won’t bat an eye at your sweetener swap and you’ll be one happy mama for it.

Post written by Tatiana Westberg.

Healthy Chocolate Ice Pop Recipe

The best thing about these easy to make ice pops is that when you and your kids are enjoying them, you will think you are eating a sinful treat when really, they contain protein, healthy fats, and antioxidants. The sweeteners are the banana and the maple syrup, so they contain no refined sugars. Enjoy!

Thanks to

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Summer weather is coming and that means popsicle season, but not just any popsicles, homemade, delicious, healthy popsicles. Both Justin and Reece love popsicles, I could take them or leave them. I often make them up for the two of them to enjoy as they play in the yard on a hot summer afternoon.
Here is 1 of their favourites:

Chocolate Ice Pops

1 avocado*, peeled and pit removed 1 banana 6 tbsp coconut milk 3 tbsp maple syrup 2 tbsp organic cocoa powder 1 tbsp almond butter

* Check out this great tip to ensure you are buying a good avocado.

1.  In a food processor, blend the avocado and banana until smooth. Add coconut milk, maple syrup, cocoa powder and almond butter, blend until well mixed. You can taste test now to see if you would like to increase the sweetness with a little more maple syrup. You may also wish to add a little more coconut milk if it seems a little thick.

2.  Once you have perfected it to pass your taste bud test, fill your ice pop molds and freeze for a couple of hours.

Kim is a holistic nutritionist and author, who has a passion for health, wellness, real food and cooking, and is dedicated to helping parents raise happy healthy babies. Kim is the founder of Your Green Baby and also blogs at Mothering with Mindfulness.

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This post originally appeared on Nayla Natural Care's blog - thanks for sharing it with us!